VIOOH and JCDecaux Launch Programmatic DOOH in Estonia, Latvia, and Lithuania
· 2h ago · Originally reported by ExchangeWire
VIOOH has formed a strategic partnership with JCDecaux to introduce programmatic digital out-of-home (DOOH) advertising in the Baltic countries. This collaboration will make premium digital outdoor ad inventory available for automated buying across Estonia, Latvia, and Lithuania.
Why it matters
This move expands programmatic DOOH capabilities in a new region, giving advertisers more flexibility and data-driven options for outdoor campaigns in the Baltics.
Explain it like I’m new here
It's like turning billboards in Estonia, Latvia, and Lithuania into smart screens that advertisers can book online, just like buying ads on websites.
Read the original at ExchangeWire
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
SSP (supply-side platform)
An SSP (supply-side platform) is software that publishers use to sell their ad inventory automatically to many buyers, running auctions and managing prices, deals and quality controls.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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