OpenAI Reportedly Strikes Ad Deals With Magnite and PubMatic for ChatGPT
· 2h ago · Originally reported by ContentGrip
OpenAI is said to have entered into advertising partnerships with Magnite and PubMatic to enable ad placements within ChatGPT. These deals suggest that ChatGPT will begin serving ads using programmatic technology provided by these supply-side platforms.
Why it matters
This development signals a major step in monetizing AI chat interfaces and integrating programmatic advertising into conversational AI, potentially opening new inventory and targeting opportunities.
Explain it like I’m new here
It's like putting billboards inside a talking robot, using special companies to help pick which ads you see.
Read the original at ContentGrip
Terms in this story
Ad slot (ad unit)
An ad slot (or ad unit) is a specific, defined place on a page, app screen or video stream where an ad can be shown, with its own size, format and rules.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
SSP (supply-side platform)
An SSP (supply-side platform) is software that publishers use to sell their ad inventory automatically to many buyers, running auctions and managing prices, deals and quality controls.
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