OpenAI Partners With Magnite and PubMatic to Monetize ChatGPT Ad Inventory
· 51m ago · Originally reported by Crypto Briefing
OpenAI has entered into agreements with Magnite and PubMatic to help fill advertising space within ChatGPT. These partnerships will enable programmatic ad buying and selling on the ChatGPT platform.
Why it matters
This move signals OpenAI's intent to monetize its AI platform through digital advertising, leveraging established ad tech partners to manage inventory and demand.
Explain it like I’m new here
It's like OpenAI letting two big ad companies help sell billboard space inside its chatbot.
Read the original at Crypto Briefing
Terms in this story
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
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