SpringServe
CTV ad server owned by Magnite, used by streaming platforms to manage ad decisioning.
New York, USA · founded 2013 · springserve.com
What SpringServe does
SpringServe is an ad server for video and CTV. Streaming platforms and FAST channel operators use it to decide which ads fill each break and to manage demand from many sources.
Magnite bought it in 2021, pairing ad serving with its SSP.
How it makes money
Ad-serving fees charged per impression.
Where it meets invalid traffic
Offers CTV-specific quality controls, including detection of spoofed apps and devices.
Products
- SpringServe Ad Server
Latest SpringServe news
Search allViant Launches Fee-Free CTV Deal Buying Across Most Programmatic Demand
Viant has introduced a new approach to connected TV (CTV) deal buying, allowing private marketplace and guaranteed streaming transactions to be executed without fees for either buyers or sellers. The service leverages integrations with…