CTV & videoDivision · LG Electronics
LG Ad Solutions
LG's connected-TV ad business, built on its 2018 purchase of Alphonso.
Seoul, South Korea · lgads.tv
What LG Ad Solutions does
LG Ad Solutions sells ads on LG smart TVs (webOS) and LG Channels, and uses ACR data from those TVs for targeting and measurement. It grew from LG's acquisition of Alphonso, a TV-data company.
It competes with Samsung, Roku and Vizio for streaming ad budgets.
How it makes money
Advertising and data fees on LG TVs.
Where it meets invalid traffic
Device authentication counters spoofing; buyers still apply CTV fraud checks.
Products
- LG Channels
- LG Ad Solutions platform