Advertisers Shift Focus to Dedicated Smart TV OEM Media Strategies
· 2h ago · Originally reported by VideoWeek
Advertisers are increasingly recognizing the unique advantages offered by smart TV original equipment manufacturers (OEMs) and are expected to develop dedicated media strategies for these platforms in the coming year. This trend reflects a growing understanding of the value OEMs bring to digital advertising.
Why it matters
Smart TV OEMs control valuable data and direct access to viewers, making them important partners for targeted and effective advertising campaigns.
Explain it like I’m new here
It's like advertisers choosing to put their ads on the remote controls themselves, not just on the TV channels.
Read the original at VideoWeek
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
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