LG Ad Solutions Names Abhijit Pol as SVP of Product and Engineering
· 56m ago · Originally reported by ExchangeWire
LG Ad Solutions has appointed Abhijit Pol as Senior Vice President of Product and Engineering. He will be responsible for leading the development of the company's connected TV advertising technology.
Why it matters
Leadership changes in product and engineering can influence the direction and innovation pace of CTV ad platforms, impacting advertisers and publishers.
Explain it like I’m new here
A big TV ad company hired a new boss to make their ad technology better and faster.
Read the original at ExchangeWire
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
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