LG Ad Solutions and Magnite Announce Expanded Partnership
· 3h ago · Originally reported by Content + Technology
LG Ad Solutions and Magnite have expanded their partnership, signaling a closer collaboration between the two companies. While specific details are not provided, such partnerships typically aim to enhance programmatic advertising capabilities, especially in the connected TV (CTV) space.
Why it matters
Partnerships like this can improve how ads are bought and sold on smart TVs, making it easier for advertisers to reach audiences and for publishers to monetize content.
Explain it like I’m new here
It's like two TV companies teaming up so commercials can be shown to the right people at the right time.
Read the original at Content + Technology
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Go deeper
Related stories
Magnite and LG Ad Solutions Expand Programmatic Partnership in Australia and New Zealand
Magnite and LG Ad Solutions have extended their collaboration to enhance programmatic advertising capabilities in Australia and New Zealand. The partnership introduces agentic buying on LG's Home Screen, aiming to streamline access for…
LG Ad Solutions and Magnite Extend Exclusive CTV Ad Serving Partnership
LG Ad Solutions and Magnite have renewed their partnership for three years, making Magnite’s SpringServe the exclusive ad server for LG Ad Solutions’ connected TV (CTV) video ads. The deal also strengthens their collaboration in…
Magnite and LG Ad Solutions Extend Partnership to Boost Programmatic Ad Buying
Magnite and LG Ad Solutions have renewed and expanded their partnership, aiming to enhance programmatic ad buying capabilities. This collaboration is expected to provide advertisers with greater access to LG's connected TV inventory…
LG and Magnite Enable AI-Powered Home Screen Ads on Smart TVs
LG Ad Solutions and Magnite have partnered to make LG smart TV home screen ad inventory available to agencies using agentic AI media buying. The Northern California Toyota Dealers Association is among the first to use this technology in a…
LG Ad Solutions Opens Home Screen Ad Slots Via Best Buy's Retail Media Network
LG Ad Solutions is making its smart TV home screen ad inventory available through Best Buy's advertising platform. Magnite is handling the programmatic buying, while Best Buy's purchase data gives U.S. advertisers closed-loop attribution…
Best Buy's Valuation Considered After LG Ad Solutions Partnership
Best Buy's recent deal with LG Ad Solutions is prompting analysis of the company's valuation. The partnership likely involves collaboration in digital advertising, potentially leveraging LG's ad tech capabilities within Best Buy's retail…