Connected TV, streaming ad tiers, FAST channels and video ad tech.
GVTLabs has launched AskGVT, a new tool designed to make video content more searchable and accessible. The solution aims to help users quickly find specific moments or information within long-form videos or extensive video libraries.
Jamloop has launched Verified Supply™, a new solution aimed at increasing transparency and accountability in connected TV (CTV) advertising. The offering is designed to help advertisers better understand and trust the sources of their CTV…
Comcast Advertising reports that running TV ad campaigns across multiple screens leads to a doubling of incremental return on ad spend and increased website visits. The findings highlight the effectiveness of multiscreen strategies for…
New research indicates that connected TV (CTV) now reaches 35.4 million people in Italy. This milestone highlights the growing adoption of internet-enabled television platforms among Italian viewers.
IAB Europe has published its final Connected TV (CTV) Measurement Framework and Transparency Principles after gathering industry feedback. The framework aims to standardize how CTV advertising is measured and reported across the European…
Nelen has entered the connected TV (CTV) market, following Dish TV, by forming partnerships with broadcasters. This move signals Nelen's intent to strengthen its presence in the growing CTV advertising ecosystem.
Daniel Druger of Universal Ads/Comcast highlighted the growing influence of creators as they move from social media and long-form video into television. This shift suggests that brands will need to adapt their advertising approaches to…
FreeWheel has published its latest Video Monetisation Report, highlighting continued growth in connected TV (CTV) ad consumption throughout Europe. The report, released twice yearly, tracks trends in premium video and how content owners…
The article discusses the difficulty marketers face in determining who is actually watching connected TV (CTV) ads, even when ads are delivered to the intended device. It highlights the need for better measurement tools to ensure ads reach…
A new guide focused on connected TV (CTV) advertising in Europe for 2027 has been published. The guide covers recent developments, including broadcaster streaming launches and the rise of ad-supported subscription services from global…
Fuse Media has refreshed its brand to emphasize its commitment to connected TV (CTV). The move signals a strategic shift toward digital video platforms as the company adapts to changing viewer habits.
On International Podcast Day, industry experts shared their perspectives on the value and recognition of podcast advertising within broader media strategies. The discussion centers on whether podcasting receives sufficient attention…
MFE-MediaForEurope has introduced ALL21 Total Video Europe, enabling advertisers to run the same ad simultaneously across multiple European countries and channels at a set time. This initiative follows collaboration among MFE's sales teams…
WST Play has launched its service on connected TV devices, expanding its reach to viewers using smart TVs and streaming platforms. This move allows the platform to tap into the growing audience consuming content via connected television.
Guideline has introduced WRAP Cloud, a new SaaS platform designed to provide advanced audience analytics for TV and connected TV (CTV). The platform leverages AI and specialized protocols to enhance audience analysis and media planning…
An end card is a screen that appears after a video ad finishes, typically featuring a button to encourage viewers to click or install an app. The article explains how end cards function and highlights some common issues with their…
Connected TV (CTV) usage is expanding beyond major Indian cities, with rural areas increasingly adopting the technology. This trend signals a shift in digital media consumption patterns and opens new opportunities for advertisers targeting…
Connected TV advertising revenue in India has surged by 42%, reaching Rs 9,900 crore. This growth is driven by 40 million Indian households now actively watching CTV content each week.
Connected TV usage is on the rise in India, driven by increased internet access and affordable smart TVs. This trend is attracting advertisers who see new opportunities to reach audiences through digital video platforms on television…
Invibes has reported a reduction in its financial losses while ramping up its use of artificial intelligence to enhance its presence in the Connected TV advertising sector. The company is focusing on leveraging AI to improve ad targeting…
Executives from Prime Video, Sony, JioStar, Zee, and NDTV gathered to explore how connected TV platforms are influencing the way stories are told and consumed in India. The discussion focused on the evolving landscape of content delivery…
Viant has introduced a new approach to connected TV (CTV) deal buying, allowing private marketplace and guaranteed streaming transactions to be executed without fees for either buyers or sellers. The service leverages integrations with…
JioStar has introduced Tara.ai, a platform designed to help advertisers plan campaigns around high-quality connected TV (CTV) content. The tool aims to streamline ad placements and improve targeting for brands seeking to reach audiences…
Connected TV (CTV) now accounts for over half of premium video ad views in Europe, reaching 53%. This highlights a significant shift in how audiences are consuming high-quality video content and how advertisers are allocating their budgets.
YouTube India's cost per thousand impressions (CPMs) may rise as more advertisers shift their focus to connected TV (CTV) platforms. The trend reflects growing interest in reaching audiences watching YouTube on smart TVs and streaming…
Video advertising expenditure is increasing in the UK, reflecting ongoing growth in the digital video sector. Meanwhile, consumers are expressing concerns about how brands are utilizing artificial intelligence in their advertising…
RTL AdAlliance has officially entered the Spanish market by opening its first office in Spain and forming a strategic partnership with Atresmedia Publicidad. This move aims to strengthen RTL AdAlliance’s presence and sales capabilities in…
Disney announced that Toy Story 5 reached 20 million views on Disney+ within its first five days of streaming, following a 96-day window after its theatrical release. While Disney highlighted a significant increase in franchise engagement…
A new report finds that connected TV (CTV) platforms are responsible for 53% of all ad views in Europe. This marks a significant shift in how audiences are consuming digital advertising, with CTV surpassing other channels.
Connected TV (CTV) has become the leading platform for premium video ad consumption in Europe, now generating more than 50% of ad views in this segment. This shift highlights the growing importance of CTV in the region's digital…
Industry expert Vivek Couto predicts that connected TV (CTV) advertising will reach the same scale as traditional television advertising by 2027. This projection highlights the rapid growth and increasing importance of CTV in the…
A new report from FreeWheel reveals that connected TV (CTV) now represents 53% of premium video ad views in Europe. This indicates a significant shift in how audiences are consuming video content and how advertisers are allocating budgets.
Industry expert Vivek Couto highlights online video, connected TV (CTV), and artificial intelligence (AI) as major forces shaping India's rapidly growing screen-based advertising and media market, now valued at $15.4 billion. These…
At DigiPlus Fest 2026, industry experts highlighted that the next wave of connected TV (CTV) growth in India will come from Tier 2 cities and smaller metropolitan areas. This shift signals expanding digital video consumption beyond major…
Connected TV (CTV) is changing how television advertising works by enabling advertisers to target specific audiences rather than relying on broad, mass-market campaigns. This shift allows brands to deliver more relevant ads to viewers…
At FICCI Frames 2026, Kevin Vaz of JioStar highlighted that the connected TV (CTV) market now boasts 200 million viewers. He emphasized that advertisers are increasingly valuing audience attention as a primary metric for campaign success.
India's telecom regulator, TRAI, is considering frameworks like FAST and ALTD to address the evolving connected TV (CTV) landscape. As CTV adoption rises, the regulator must weigh consumer protection and fair competition against the need…
Pinterest is enabling its audience data to be used in connected TV (CTV) campaigns through a partnership with tvScientific. This move allows advertisers to target Pinterest users on CTV platforms, expanding cross-channel marketing…
The market for free ad-supported streaming TV (FAST) is expected to expand significantly through 2035, fueled by increasing demand for advertising on connected TV platforms. This growth reflects a shift in consumer viewing habits and…
JustWatch has introduced a new connected TV (CTV) platform designed to tackle the issue of fragmentation across streaming services. The platform aims to streamline access and potentially unify advertising opportunities within the CTV…