Broadsmart Taps Broadpeak for Ad Monetization Across African OTT and FAST
· 5h ago · Originally reported by Digital Studio India
Broadsmart has selected Broadpeak to power ad monetization for its OTT and FAST streaming operations in Africa. The partnership brings server-side ad insertion capabilities to Broadsmart's streaming services across the continent. No financial terms were disclosed.
Why it matters
Ad monetization infrastructure for streaming in Africa is still maturing, so deals like this signal growing programmatic ad investment in the region's OTT and FAST ecosystem.
Explain it like I’m new here
It's like a TV channel in Africa hiring a company to automatically slip commercials into shows people stream online, so they can make money from ads.
Read the original at Digital Studio India
Terms in this story
OTT (over-the-top)
OTT (over-the-top) means video and audio content delivered over the internet directly to viewers, bypassing cable, satellite or broadcast distribution, and watchable on any device.
FAST (free ad-supported streaming TV)
FAST (free ad-supported streaming TV) channels are free, linear-style streaming channels with scheduled programming and ad breaks, delivered over the internet to smart TVs and apps.
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