Netflix
The biggest streaming service, which added a cheaper ad-supported plan in 2022 and now runs its own ad tech.
Los Gatos, California, USA · founded 1997 · advertising.netflix.com
NFLX NASDAQ
What Netflix does
For most of its life Netflix was ad-free. In November 2022 it launched a cheaper plan with ads, initially built with Microsoft, and since 2025 it has run its own in-house ad technology platform. Programmatic buying through major DSPs lets advertisers reach its viewers automatically.
Netflix's move made ad-supported streaming (AVOD) mainstream and gave CTV advertisers one of the most-watched premium screens in the home.
How it makes money
Mostly subscription fees; advertising revenue from the ad-supported tier is a growing but smaller share.
Where it meets invalid traffic
As a logged-in, app-based service it faces less classic fraud, but its programmatic supply is still checked for CTV fraud and device spoofing by buyers and verification partners.
Products
- Standard with ads plan
- Netflix Ads Suite
- Programmatic via DSPs
Quarterly revenue
From SEC XBRL filings · latest quarter +13.4% year on yearQuarterly net income
| Fiscal year | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | $29.7B | $31.6B | $33.7B | $39B | $45.2B |
| Net income | $5.1B | $4.5B | $5.4B | $8.7B | $11B |
| Diluted EPS | $11.24 | $9.95 | $1.20 | $1.98 | $2.53 |
Earnings, explained
Netflix Q2 revenue up 13% to $12.6B, profit and guidance in line
Netflix reported Q2 2026 revenue of $12.6 billion, up 13% year over year and in line with its guidance. Operating income was $4.2 billion with a margin of 33.4%, and net income reached $3.4 billion. Diluted EPS for the quarter was $0.80, up 11% from the prior year. The company reaffirmed its 2026 revenue forecast of $51.0-$51.4 billion and an operating margin of 31.5%.
Netflix continues to show strong growth in both revenue and profit, driven by membership gains, pricing, and increased ad revenue. The company’s steady performance and reaffirmed guidance suggest resilience in a competitive streaming market.
Latest Netflix news
Search allAudienceProject Expands Netflix Ad Measurement to Canada, Now Covers Six Markets
AudienceProject has extended its Netflix ad measurement service to include Canada, bringing its coverage to six markets. The company reports a 54% unique reach to TV for Netflix ads across five markets, though details on methodology and…
Week in Review: Netflix Ads Expands in Europe, Higgsfield On Track for $1 Billion Run Rate, and TVs Account…
In this week's Week in Review: Netflix holds its first UK Upfront, Higgsfield approaches a $1 billion run rate, and YouTube releases fresh data on TV set viewership. Top Stories Netflix Announced Further European Expansion of Ads Tier This…
Week in Charts: OpenAI’s Response to Bypassing NYT Paywall, BBC News’ Prevalence on Social Media, and…
In this week's Week in Charts, OpenAI's response to bypassing NYT paywall, BBC News' prevalence on social media, and Netflix's short-form push. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote…
SEC filings
EDGAR| Filed | Form | What it is |
|---|---|---|
| 2026-07-30 | 8-K | Executive or director change |
| 2026-07-22 | 8-K | Other events · Financial statements and exhibits |
| 2026-07-17 | 10-Q | Quarterly report |
| 2026-07-16 | 8-K | Results of operations (earnings) · Financial statements and exhibits |
| 2026-06-05 | 8-K | Shareholder vote · Other events |
| 2026-04-23 | 8-K | Other events |
| 2026-04-17 | 10-Q | Quarterly report |
| 2026-04-16 | DEF 14A | DEF 14A |
| 2026-04-16 | 8-K | Results of operations (earnings) · Executive or director change · Financial statements and exhibits |
| 2026-02-27 | 8-K | Agreement terminated |
| 2026-01-23 | 10-K | Annual report |
| 2026-01-20 | 8-K | Results of operations (earnings) · Financial statements and exhibits |
| 2026-01-20 | 8-K | Material agreement · Regulation FD disclosure · Financial statements and exhibits |
| 2026-01-16 | 425 | 425 |
| 2026-01-15 | 425 | 425 |
| 2026-01-07 | 425 | 425 |
| 2026-01-06 | 425 | 425 |
| 2025-12-22 | 425 | 425 |
| 2025-12-22 | 8-K | Material agreement · Item 2.03 · Financial statements and exhibits |
| 2025-12-19 | 425 | 425 |