Netflix Begins Beta Rollout of AI-Powered Discover Feature on TVs
· 2h ago · Originally reported by TV Technology
Netflix has started deploying a beta version of an AI-driven 'Discover' feature in the U.S. The rollout initially targets members who use the service in English on supported TV devices, with access expanding to more subscribers over the coming weeks.
Why it matters
AI-powered discovery could change how viewers find content on streaming platforms, affecting how attention and ad inventory are surfaced on connected TVs.
Explain it like I’m new here
Netflix is testing a smart assistant that suggests shows for you, like a librarian who knows your taste and hands you the right book.
Read the original at TV Technology
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