Netflix Ad-Supported Tier to Join Australia's Official TV Ratings in 2027
· 59m ago · Originally reported by PPC Land
Netflix's ad-supported tier will be included in Australia's official TV ratings starting February 2027. The platform accounted for 5.1% of Australian TV streaming in Q3, with its viewing data to be reported monthly, unlike the daily updates for broadcast TV.
Why it matters
Including Netflix's ad tier in official ratings gives advertisers and agencies better visibility into streaming audiences, helping them compare digital and traditional TV reach.
Explain it like I’m new here
It's like adding Netflix to the scoreboard so everyone can see how many people are watching, just like regular TV channels.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Linear TV
Linear TV is traditional scheduled television, broadcast, cable or satellite, where viewers watch programmes at the time the channel airs them, with ad breaks sold to all viewers of that channel.
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