Amazon Reports Higher Order Value for US Alexa Shopping Users
· 2h ago · Originally reported by PPC Land
Amazon claims that US shoppers using Alexa for Shopping spend 50% more per order compared to other users. The company also noted that over 400 million customers used the assistant in the past year, with US advertisers paying for voice prompts.
Why it matters
Voice assistants like Alexa are becoming a new channel for digital advertising, influencing how brands reach consumers and how much they spend.
Explain it like I’m new here
It's like when a store clerk suggests things to buy, and people end up spending more—Alexa is doing that with ads.
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