Amazon Ad Revenue Growth Slows to 11% Following Prime Day Shift
· 11h ago · Originally reported by PPC Land
Amazon reported $19.64 billion in ad revenue for the latest quarter, reflecting an 11% year-over-year growth rate. This is a slowdown compared to previous quarters, partly due to Prime Day moving to June. The company forecasts ad growth in the high teens for Q4, below last year's 22%.
Why it matters
Amazon's ad business is a major force in digital advertising, and a slowdown in its growth could signal changing dynamics for advertisers and competitors alike.
Explain it like I’m new here
Amazon made less extra money from ads this quarter because their big sale happened earlier in the year.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Guidance (forecast)
Guidance is a public company's own forecast of its future results, such as next quarter's revenue or full-year adjusted EBITDA, usually given as a range alongside an earnings report.
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