Generative creative, AI buying agents and ads inside AI assistants.
Advertising agencies are shifting their approach to building custom AI tools for clients, focusing less on owning the technology and data. Instead, they are exploring new models that prioritize flexibility and client needs over proprietary…
Bell Media has added artificial intelligence-powered video creation tools to its self-serve advertising platform. This update enables advertisers to quickly generate video ads using AI, streamlining the creative process for campaigns.
OpenAI is considering using ChatGPT's memory feature to deliver more personalized ads to users. This approach would tailor advertising content based on users' previous interactions and preferences within the chatbot.
Artificial intelligence has become a standard tool in media planning, with widespread adoption across organizations. The technology is now highlighting deeper aspects of the advertising industry, moving beyond initial experimentation to…
The company behind FutureWeek has launched AIMM Forum, a new independent organization focused on artificial intelligence in media and marketing. The forum aims to bring together senior leaders globally to discuss and navigate AI's impact…
Brands are rethinking how they inform customers about AI-driven interactions, shifting from simple legal notices to more thoughtful design choices. The goal is to build trust by labeling AI involvement at appropriate moments during chats…
Bonn Group has become the first bread brand in India to advertise using ChatGPT Ads. This marks an early adoption of conversational AI advertising by a food brand in the region.
Pixability has introduced a solution aimed at identifying and filtering out AI-generated, low-quality content—often referred to as 'AI slop'—on YouTube. This move addresses growing concerns about the proliferation of such content on social…
Brands are adapting to a marketplace where AI-powered agents increasingly make purchasing decisions on behalf of consumers. The competition is shifting from appealing directly to shoppers to ensuring products are selected by these digital…
Publishers are moving beyond testing GEO (Generative Engine Optimization) and are now offering it as a business service. This shift comes as advertisers seek to ensure their brands appear in AI-generated answers, creating new monetization…
Amazon has introduced artificial intelligence enhancements to its advertising platform and broadened Alexa's branded conversation features. These updates aim to improve ad targeting and enable more interactive brand experiences through…
Google is compensating around 100 publishers for allowing their content to be used in AI-generated answers. Most small and midsize sites in the pilot program receive less than $1,000, while at least one larger publisher reportedly earns…
Consumers are increasingly using AI tools to research, compare, and validate products, rather than to discover new brands or complete purchases. This shift in behavior is changing how brands approach the middle stage of the marketing…
The article discusses how artificial intelligence is transforming programmatic advertising. It highlights advancements in automation, targeting, and optimization driven by AI technologies.
Google has launched a pilot program where publishers receive one-tenth of 1% of advertising revenues in exchange for allowing their content to be used in AI products. The initiative aims to compensate publishers for their contributions to…
OpenAI has updated its ChatGPT Ads platform to include new features such as bulk product creation and the ability to check product review status. These enhancements aim to streamline ad campaign management for users leveraging ChatGPT for…
Runway, a startup valued at $5.3 billion, has introduced an AI-powered agent designed to create, adapt, and analyze advertisements across major platforms including Meta, Google, and TikTok. The tool aims to streamline ad production and…
Google has launched a pilot program involving around 100 publishers, offering them 0.1% of ad revenue in exchange for their participation in an AI-related initiative. The details of the program suggest Google is experimenting with new ways…
Reddit has teamed up with Zefr to introduce AI-powered tools designed to help advertisers ensure their ads appear in suitable contexts on the platform. The partnership aims to provide brands with more control and transparency over where…
Amazon Ads is making its sophisticated AI-powered advertising tools available to external agencies. This move allows third-party agents to leverage Amazon's AI capabilities for managing and optimizing complex ad campaigns.
At Programmatic IO NYC, agencies and marketers highlighted the growing role of insurers in overseeing AI governance within ad tech. Insurers are expected to help manage compliance and accountability as AI becomes more integral to…
Kroger, Giant Eagle, and DoorDash are introducing AI-powered assistants to help connect in-store and online shopping. These tools aim to streamline the customer journey by making it easier to order groceries and manage purchases across…
OpenAI is developing a new advertising format that transforms traditional ads into interactive conversations within ChatGPT. This approach aims to engage users by allowing them to interact directly with sponsored content in a chat-based…
Thrad has unveiled Thrad Autopilot, a feature that enables automated management of advertising tasks within AI-driven conversations. This tool allows advertising teams to continue campaign operations and optimizations even when users are…
Advertising within ChatGPT is expanding quickly, but many marketers are still learning how to best use this emerging channel. The report highlights both the rising interest and the challenges brands face in adapting their strategies to…
OpenAI's vice president of monetization participated in StackAdapt's AI forum to discuss advertising opportunities within ChatGPT. The event, broadcast across multiple regions, highlights collaboration between a major AI company and a…
All 32 NHL clubs will use Adobe's AI-powered platforms, GenStudio and Journey Optimizer, to deliver more personalized content to their global fanbase. The tools aim to enhance how teams interact with over 200 million supporters across 147…
Amazon announced a significant update to its advertising technology at its unBoxed event, introducing AI-driven conversational features in its demand-side platform (DSP). The new tools aim to streamline campaign management and optimization…
Amazon is overhauling its advertising platform to integrate AI agents at its core. This move aims to enhance campaign management, targeting, and optimization for advertisers using Amazon's ecosystem.
A former policy executive from TikTok has been honored for their contributions to developing artificial intelligence standards at DoubleVerify. The recognition highlights efforts to improve AI practices within the digital advertising…
AGL-Hakuhodo has incorporated ChatGPT-powered ads into its digital paid media campaigns. This move signals an adoption of AI-driven advertising tools to enhance engagement and targeting within their digital strategy.
OpenAI's ad solutions lead has highlighted sponsored chat agents as a key direction for AI-driven advertising. However, questions remain about how publishers will benefit financially from these new formats as AI platforms become more…
OpenAI has indicated that sponsored chat experiences will be a key part of its future business model. However, the company is not prioritizing direct monetization opportunities for publishers within this framework.
IndusInd Bank has begun using ChatGPT Ads, leveraging artificial intelligence to reach Indian consumers through conversational advertising. This move signals growing interest among Indian brands in AI-driven ad channels.
AGL-Hakuhodo is incorporating ChatGPT Ads into its marketing approach to develop a generative engine strategy. This move suggests the agency is leveraging AI-driven tools to enhance advertising creativity and efficiency.
AGL-Hakuhodo has incorporated ChatGPT Ads into its paid media approach. This move signals the agency's adoption of AI-driven advertising tools to enhance campaign effectiveness.
AGL-Hakuhodo has announced the adoption of ChatGPT-powered ads as part of its digital media approach. This move signals the agency's interest in leveraging AI-driven advertising solutions to enhance campaign effectiveness.
ChatGPT is entering the digital advertising market, positioning itself as a new competitor to established players like Google and Meta. This move signals a potential shift in how advertisers may allocate budgets and reach audiences online.
AGL-Hakuhodo has incorporated ChatGPT-powered advertisements into its paid media campaigns. This move signals an adoption of AI-driven ad formats within the agency's broader digital advertising approach.
A recent survey found that 58% of advertising executives believe agentic buying—where AI or automated systems make media buying decisions—will scale in the next year. The report also notes ongoing legal challenges for Apple and Amazon in…