InMobi
India's first unicorn: a mobile advertising platform and owner of the Glance lock-screen business.
Bengaluru, India · founded 2007 · inmobi.com
What InMobi does
InMobi is one of the world's biggest mobile ad networks, helping app developers make money from ads and advertisers reach mobile users. It also runs a DSP and a commerce media business, and backs Glance, which shows content on Android lock screens.
Founded by Naveen Tewari, it was India's first unicorn and remains privately held.
How it makes money
Share of mobile ad spend it transacts, plus data and advertising on Glance surfaces.
Where it meets invalid traffic
In-app supply faces SDK spoofing and click-injection risks; InMobi runs fraud detection and works with MMPs.
Products
- InMobi Exchange
- InMobi Advertising
- Glance