Mintegral
Mobile ad network owned by Hong Kong-listed Mobvista, strong with game advertisers.
Guangzhou, China · mintegral.com
What Mintegral does
Mintegral is a programmatic mobile ad platform specialising in in-app advertising for games and apps, with an SDK used by developers to monetise and a DSP for user acquisition. It is especially strong with Chinese developers expanding abroad.
It is the main business of Mobvista, which is listed in Hong Kong.
How it makes money
Margin on ad spend between advertisers and app publishers.
Where it meets invalid traffic
Has faced past allegations about its SDK and attribution practices, which it denied; mobile install fraud is a constant risk it filters.
Products
- Mintegral SDK
- Mintegral DSP
- Playable ads