Moloco
Machine-learning mobile DSP for app marketers, also powering retail media for commerce platforms.
Redwood City, California, USA · founded 2013 · moloco.com
What Moloco does
Moloco builds machine-learning bidding for mobile apps: game studios and app developers use its DSP to acquire new users across in-app ad exchanges. It has become one of the biggest independent buyers in mobile.
It also licenses its technology to marketplaces and retailers that want to run their own sponsored-product ad business, and was reported to be preparing for a public listing.
How it makes money
Takes a margin on media bought for app advertisers and platform fees from commerce partners using its retail media engine.
Where it meets invalid traffic
Mobile user acquisition is a prime target for install fraud, click injection and SDK spoofing; Moloco filters supply and relies on MMP fraud signals.
Products
- Moloco Ads
- Moloco Commerce Media