Moloco Achieves IAB Europe Certification for Retail Media Ad Tech
· 1h ago · Originally reported by PPC Land
Moloco has become the first company to receive ad tech certification under IAB Europe's retail media programme. The certification follows an audit by ABC UK, covering on-site display and sponsored product ads across web, mobile, and in-app environments. Five additional companies are currently undergoing similar audits.
Why it matters
This certification signals growing industry standards for retail media platforms, helping advertisers trust the quality and transparency of digital ad placements. As retail media expands, such certifications can influence which partners brands choose.
Explain it like I’m new here
It's like a store getting a gold star to show its shelves are organized and products are real, so shoppers know they can trust it.
Terms in this story
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
IAB (Interactive Advertising Bureau)
The IAB (Interactive Advertising Bureau) is the US-based trade association for the digital advertising and media industry, founded in 1996, which publishes research, guidelines and policy positions.
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
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