IAB Europe urges regulators to weigh privacy tech in GDPR enforcement
· 49m ago · Originally reported by PPC Land
IAB Europe is asking EU regulators to treat privacy-enhancing technologies as a mitigating factor when setting GDPR fines and when assessing legitimate interest. The argument: tools like cryptography can reduce privacy risk enough to soften penalties or substitute for some consent flows.
Why it matters
If accepted, companies investing in privacy tech could face lighter fines and fewer consent requirements, reshaping how European ad businesses handle data.
Explain it like I’m new here
It's like asking a teacher to give extra credit to students who built their own security system instead of just following the rules.
Terms in this story
IAB (Interactive Advertising Bureau)
The IAB (Interactive Advertising Bureau) is the US-based trade association for the digital advertising and media industry, founded in 1996, which publishes research, guidelines and policy positions.
GDPR
The GDPR (General Data Protection Regulation) is the European Union's data protection law, applying since May 2018, which governs how organisations collect and use personal data about people in the EU.
Legitimate interest
Legitimate interest is one of the GDPR's six lawful bases for processing personal data, allowing processing without consent when it is necessary for a genuine interest not overridden by the individual's rights.
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