IAB Europe Maintains Volasim Listing Following Discover-Tech Spyware Allegations
· 4d ago · Originally reported by PPC Land
IAB Europe has continued to list Volasim as a member or partner 13 days after a report from Discover-Tech alleged the company was involved with spyware. No public action or statement has been made by IAB Europe regarding the allegations.
Why it matters
This situation raises questions about industry oversight and the vetting of companies involved in digital advertising, especially when serious allegations like spyware are made.
Explain it like I’m new here
It's like a club not kicking out a member even after someone says that member broke the rules.
Terms in this story
Go deeper
Related stories
IAB Europe Maintains Volasim on TCF Vendor List Amid Spyware Concerns
IAB Europe has kept Volasim on its Transparency and Consent Framework (TCF) vendor list for nearly two weeks following a report linking Discover-Tech, a recently removed vendor, to spyware activities. An ongoing review raises questions…
Lacuna Joins IAB Europe Transparency and Consent Framework
Lacuna has become a participant in the IAB Europe Transparency and Consent Framework. This move aligns the company with industry standards for managing user privacy and consent in digital advertising across Europe.
Most Retail Media Firms Use AI for Analysis, Few Trust It for Ad and Product Ranking
A poll at IAB Europe’s Retail Media Impact Summit found that while 88% of retail media professionals use AI for data analysis and reporting, only 16% rely on AI to make decisions about product and ad ranking. This indicates a significant…
IAB Europe Survey: 86% Use AI in Marketing, Only 48% Have Ad Guidelines
A recent IAB Europe survey found that while 86% of respondents use artificial intelligence in their marketing efforts, less than half have established rules or guidelines for AI-generated advertising. This highlights a gap between AI…
How Google's limited ads mode works when EU users decline cookies
Google's limited ads serve format displays advertising to European users who refuse device storage under IAB Europe's Transparency and Consent Framework. Instead of using personalized data or ad cookies, the mode delivers ads without…
IAB Europe's Global Vendor List: the weekly registry behind European consent choices
IAB Europe maintains the Global Vendor List, a machine-readable JSON registry refreshed weekly that enumerates ad tech vendors, assigns each a unique ID, and records the data-processing purposes they declare. Consent management platforms…