IAB Europe Survey: 86% Use AI in Marketing, Only 48% Have Ad Guidelines
· 53m ago · Originally reported by PPC Land
A recent IAB Europe survey found that while 86% of respondents use artificial intelligence in their marketing efforts, less than half have established rules or guidelines for AI-generated advertising. This highlights a gap between AI adoption and governance in digital advertising.
Why it matters
As AI becomes more common in advertising, the lack of clear rules could lead to inconsistent practices or risks around transparency and brand safety. Setting guidelines is important for responsible and effective use of AI in marketing.
Explain it like I’m new here
Most companies use robots to help with ads, but only some have rules for how those robots should behave.
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