Lacuna Becomes Registered Vendor in IAB Europe's Transparency & Consent Framework
· 2h ago · Originally reported by EQS News
Lacuna has joined IAB Europe's Transparency & Consent Framework (TCF) as a registered vendor. This move allows Lacuna to participate in standardized processes for managing user consent and privacy preferences across digital advertising in Europe.
Why it matters
Participation in the TCF helps companies align with privacy regulations like GDPR and ensures transparent handling of user data in online advertising. It also signals Lacuna's commitment to industry standards for privacy and consent.
Explain it like I’m new here
It's like Lacuna agreeing to follow the same rules as everyone else at a school about asking for permission before sharing notes.
Terms in this story
IAB (Interactive Advertising Bureau)
The IAB (Interactive Advertising Bureau) is the US-based trade association for the digital advertising and media industry, founded in 1996, which publishes research, guidelines and policy positions.
IAB TCF (Transparency & Consent Framework)
The IAB TCF (Transparency & Consent Framework) is IAB Europe's standard for collecting users' GDPR consent and objections through CMPs and passing those choices to ad tech vendors in a consent string.
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