Inuvo
Small ad tech company using AI to target audiences without personal data (IntentKey).
Little Rock, Arkansas, USA · inuvo.com
INUV NYSE American
What Inuvo does
Inuvo sells advertising targeting based on its IntentKey AI, which models audience interests from content and signals rather than cookies or personal identifiers.
It is a small-cap company that also runs platform services for large technology clients.
How it makes money
Revenue from ad campaigns it runs for agencies and brands, plus platform services.
Where it meets invalid traffic
Applies IVT filtering on programmatic buys.
Products
- IntentKey
- ValidClick
Quarterly revenue
From SEC XBRL filings · latest quarter -66.8% year on yearQuarterly net income
| Fiscal year | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | $59.8M | $75.6M | $73.9M | $83.8M | $86.2M |
| Net income | $-7.6M | $-13.1M | $-10.4M | $-5.8M | $-5.1M |
| Diluted EPS | $-0.06 | $-0.11 | $-0.08 | $-0.04 | — |
Earnings, explained
Inuvo Q2 revenue drops 67% as Legacy Search shrinks, but Audience Modeling up 19%
Inuvo reported second quarter 2026 net revenue of $7.5 million, a 67% decrease from the prior year, mainly due to an 80% drop in Legacy Search revenue. Audience Modeling revenue grew 19% year over year, reflecting the company's strategic pivot toward its IntentKey platform. The company posted a net loss of $4.0 million, or $0.27 per share, compared to a $1.5 million loss last year. Inuvo completed financing transactions totaling $13 million to strengthen its capital position and expects continued Audience Modeling growth and stabilized Legacy Search revenue for the rest of 2026.
Inuvo is rapidly shifting away from its declining Legacy Search business and focusing on higher-growth, AI-driven Audience Modeling. While this transition has caused a sharp revenue drop and widened losses, the company is betting on IntentKey as its future growth engine.
SEC filings
EDGAR| Filed | Form | What it is |
|---|---|---|
| 2026-08-11 | 10-Q | Quarterly report |
| 2026-08-11 | 8-K | Results of operations (earnings) · Executive or director change · Regulation FD disclosure · Financial statements and exhibits |
| 2026-07-08 | 8-K | Regulation FD disclosure · Financial statements and exhibits |
| 2026-07-01 | 8-K | Material agreement · Agreement terminated · Item 2.03 · Item 3.02 · Other events · Financial statements and exhibits |
| 2026-06-23 | 8-K | Shareholder vote |
| 2026-05-14 | 8-K | Results of operations (earnings) · Regulation FD disclosure · Financial statements and exhibits |
| 2026-05-14 | 10-Q | Quarterly report |
| 2026-04-30 | DEF 14A | DEF 14A |
| 2026-04-03 | 8-K | Material agreement · Financial statements and exhibits |
| 2026-03-05 | 8-K | Results of operations (earnings) · Regulation FD disclosure · Financial statements and exhibits |
| 2026-03-05 | 10-K | Annual report |
| 2026-02-17 | 8-K | Material agreement · Financial statements and exhibits |
| 2026-02-02 | 8-K | Other events · Financial statements and exhibits |
| 2026-01-29 | 8-K | Regulation FD disclosure · Financial statements and exhibits |
| 2026-01-28 | 8-K | Material agreement · Results of operations (earnings) · Executive or director change · Regulation FD disclosure · Financial statements and exhibits |
| 2026-01-15 | 8-K | Material agreement · Item 2.03 · Item 3.02 · Financial statements and exhibits |
| 2025-12-16 | 8-K | Material agreement · Financial statements and exhibits |
| 2025-11-06 | 8-K | Results of operations (earnings) · Regulation FD disclosure · Financial statements and exhibits |
| 2025-11-06 | 10-Q | Quarterly report |
| 2025-10-21 | 8-K | Regulation FD disclosure · Financial statements and exhibits |