Quantcast
Audience measurement pioneer turned AI-driven DSP for brands and agencies.
San Francisco, California, USA · founded 2006 · quantcast.com
What Quantcast does
Quantcast became known for free audience measurement for websites and later built a DSP that uses its real-time view of web traffic to find audiences. It also created a widely used consent management platform in Europe.
Today it markets an AI-driven advertising platform for brands and agencies that want to reach audiences without relying on third-party cookies.
How it makes money
Fees on media bought through its platform.
Where it meets invalid traffic
Uses its measurement tag network to spot anomalous traffic and applies IVT filtering.
Products
- Quantcast Platform
- Quantcast Measure
- Ara (AI engine)