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TEAD0.59▲ +16.13%CDLX2.69▼ -8.33%PSKY9.54▼ -7.70%186013.51▲ +7.48%U43.30▲ +5.78%APPS11.60▲ +4.50%APP278.01▼ -4.28%STGW8.45▲ +3.81%RDDT147.51▲ +3.56%ZETA32.45▲ +2.79%OMC75.62▲ +2.70%MNTN10.43▲ +2.56%TRU62.66▲ +2.51%SFOR44.85▼ -2.50%CCO2.41▲ +2.50%LFTO15.42▼ -2.41%CART43.95▲ +1.92%PUBM19.09▲ +1.92%WPP382.90▲ +1.81%INUV0.57▲ +1.79%NFLX68.36▼ -1.76%DSP12.52▲ +1.71%ILLM0.66▲ +1.54%GOOGL338.81▼ -1.53%SAX35.96▲ +1.41%SCOR4.75▲ +1.39%SIRI25.54▼ -1.31%035420191200.00▼ -1.29%4755681.70▼ -1.26%SPOT493.33▲ +1.22%AZRN0.82▼ -1.20%AAPL329.05▼ -1.19%IHRT2.13▲ +1.19%MGNI25.54▲ +1.09%ROKU150.66▼ -1.06%BIDU85.99▼ -1.01%PUB95.34▲ +0.87%SNAP5.45▲ +0.83%IBTA39.73▲ +0.82%SST2.64▲ +0.76%SNOW341.49▲ +0.57%47511238.50▲ +0.57%HAVAS17.55▼ -0.57%TBLA3.35▼ -0.45%RAMP37.69▲ +0.44%META728.04▲ +0.39%24331308.00▲ +0.38%TTD12.21▲ +0.29%OUT27.68▼ -0.25%0700431.00▼ -0.23%PINS18.93▲ +0.19%NEXN9.02▲ +0.17%DEC24.68▲ +0.16%PERI8.68▼ -0.12%CRTO15.21▲ +0.07%CPNG13.88▲ +0.04%DV13.48▼ -0.04%43243564.00▲ +0.03%WBD30.94▼ -0.02%BABA107.54▲ 0.00%VER12.08▲ 0.00%TEAD0.59▲ +16.13%CDLX2.69▼ -8.33%PSKY9.54▼ -7.70%186013.51▲ +7.48%U43.30▲ +5.78%APPS11.60▲ +4.50%APP278.01▼ -4.28%STGW8.45▲ +3.81%RDDT147.51▲ +3.56%ZETA32.45▲ +2.79%OMC75.62▲ +2.70%MNTN10.43▲ +2.56%TRU62.66▲ +2.51%SFOR44.85▼ -2.50%CCO2.41▲ +2.50%LFTO15.42▼ -2.41%CART43.95▲ +1.92%PUBM19.09▲ +1.92%WPP382.90▲ +1.81%INUV0.57▲ +1.79%NFLX68.36▼ -1.76%DSP12.52▲ +1.71%ILLM0.66▲ +1.54%GOOGL338.81▼ -1.53%SAX35.96▲ +1.41%SCOR4.75▲ +1.39%SIRI25.54▼ -1.31%035420191200.00▼ -1.29%4755681.70▼ -1.26%SPOT493.33▲ +1.22%AZRN0.82▼ -1.20%AAPL329.05▼ -1.19%IHRT2.13▲ +1.19%MGNI25.54▲ +1.09%ROKU150.66▼ -1.06%BIDU85.99▼ -1.01%PUB95.34▲ +0.87%SNAP5.45▲ +0.83%IBTA39.73▲ +0.82%SST2.64▲ +0.76%SNOW341.49▲ +0.57%47511238.50▲ +0.57%HAVAS17.55▼ -0.57%TBLA3.35▼ -0.45%RAMP37.69▲ +0.44%META728.04▲ +0.39%24331308.00▲ +0.38%TTD12.21▲ +0.29%OUT27.68▼ -0.25%0700431.00▼ -0.23%PINS18.93▲ +0.19%NEXN9.02▲ +0.17%DEC24.68▲ +0.16%PERI8.68▼ -0.12%CRTO15.21▲ +0.07%CPNG13.88▲ +0.04%DV13.48▼ -0.04%43243564.00▲ +0.03%WBD30.94▼ -0.02%BABA107.54▲ 0.00%VER12.08▲ 0.00%

AdTech Sumoby ClearTrust

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The players

219 companies and organisations that make up ad tech, what each one does in plain English, and where it sits in the chain.

Listed Private Division Acquired Non-profit

Didomi

European consent management platform that bought rival Sourcepoint in 2025.

Consent & privacyFrance

IAB Europe

European digital advertising trade body and steward of the Transparency & Consent Framework.

Industry bodiesBelgium

Network Advertising Initiative (NAI)

US self-regulatory body for ad tech companies on data and privacy practices.

Industry bodiesUSA

OneTrust

Largest privacy and consent software company, powering many cookie banners.

Consent & privacyUSA

Quantcast

Audience measurement pioneer turned AI-driven DSP for brands and agencies.

DSPs (buy side)USA

Sourcepoint

Consent management platform for large publishers, acquired by Didomi in 2025.

Consent & privacyUSA

The Media Trust

Digital safety platform that monitors websites and ads for malware, data leakage and privacy issues.

Brand safety & ad qualityUSA

Usercentrics

Consent management platform (with Cookiebot) used by hundreds of thousands of websites.

Consent & privacyGermany