Consent & privacyPrivate
OneTrust
Largest privacy and consent software company, powering many cookie banners.
Atlanta, Georgia, USA · founded 2016 · onetrust.com
What OneTrust does
OneTrust sells software that helps companies comply with privacy laws such as GDPR and CCPA / CPRA, including the consent banners that ask whether you accept cookies (a CMP).
Its consent signals feed into ad tech so buyers know whether they are allowed to use someone's data.
How it makes money
Subscription fees for privacy, consent and governance software.
Where it meets invalid traffic
Not a fraud vendor; consent signals affect which data can be used in ads.
Products
- OneTrust Consent Management
- OneTrust Privacy Automation