WPP
One of the largest advertising holding companies, owner of WPP Media (formerly GroupM) and Ogilvy.
London, UK · founded 1985 · wpp.com
WPP LSE
What WPP does
WPP owns creative agencies (Ogilvy, VML, AKQA), PR firms and WPP Media, the media-buying giant known until 2025 as GroupM. It buys billions of dollars of ads for brands every year.
It has faced slowing growth and leadership change, appointing Cindy Rose as CEO in 2025, and is betting on its AI platform WPP Open and data acquisitions such as InfoSum.
How it makes money
Fees and commissions from clients for creative, media planning and buying, and PR; some revenue comes from principal-based buying of media.
Where it meets invalid traffic
As a major buyer it sets supply-quality policies, verification requirements and inclusion lists for client spend.
Products
- WPP Media
- WPP Open
- Ogilvy
- VML
- AKQA
- InfoSum
Latest WPP news
Search allWPP Discusses Evolving Media Funnel Linking TV and Commerce
WPP has highlighted how television advertising sparks consumer interest, while commerce platforms help finalize purchases. This reflects a shift in the media funnel, where traditional awareness channels like TV are now more closely…
Hellmann's Sees 24% Unique Reach Boost in Google DV360 Vertical Video Test
Unilever and WPP Media reported a 24% increase in unique reach and a 25% drop in cost per viewer during early tests of vertical video ads on Google DV360. The test focused on evaluating the effectiveness and efficiency of vertical video…
SEC filings
EDGAR| Filed | Form | What it is |
|---|---|---|
| 2026-10-01 | 6-K | TOTAL VOTING RIGHTS AND CAPITAL |
| 2026-10-01 | 6-K | NOTIFICATION OF Q3 2026 TRADING UPDATE |
| 2026-09-23 | 6-K | DIRECTORATE CHANGE - CFO SUCCESSION |
| 2026-09-02 | 6-K | DIRECTOR/PDMR SHAREHOLDING |
| 2026-09-01 | 6-K | TOTAL VOTING RIGHTS AND CAPITAL |
| 2026-08-07 | 6-K | DIRECTOR DECLARATION |
| 2026-08-06 | 6-K | 6-K |
| 2026-08-06 | 6-K | 2026 INTERIM RESULTS |
| 2026-08-03 | 6-K | TOTAL VOTING RIGHTS AND CAPITAL |
| 2026-07-08 | 6-K | NOTIFICATION OF 2026 INTERIM RESULTS |
| 2026-07-01 | 6-K | TOTAL VOTING RIGHTS AND CAPITAL |
| 2026-06-16 | 6-K | DIRECTOR/PDMR SHAREHOLDING |
| 2026-06-02 | 6-K | TOTAL VOTING RIGHTS AND CAPITAL |
| 2026-05-26 | 6-K | NOTIFICATION OF MAJOR HOLDINGS |
| 2026-05-21 | 6-K | DIRECTOR/PDMR SHAREHOLDING |
| 2026-05-12 | 6-K | RESTRICTED SHARE PLAN AWARDS |
| 2026-05-08 | 6-K | RESULTS OF AGM |
| 2026-05-01 | 6-K | NOTIFICATION OF MAJOR HOLDINGS |
| 2026-05-01 | 6-K | TOTAL VOTING RIGHTS AND CAPITAL |
| 2026-04-29 | 6-K | WPP APPOINTS PETER AGNEFJALL TO THE BOARD |