Retailers turning shopper data into ad businesses.
New research from IAB and Grocery TV indicates that in-store media is expanding its role, moving past traditional shopper marketing strategies. The findings suggest retailers are leveraging in-store screens and digital displays for broader…
CommerceIQ has introduced an AI-driven solution to help manage retail media campaigns on Chewy Ads. This tool aims to optimize advertising performance for brands selling on the Chewy platform.
Particular Audience has introduced a Trade Media solution aimed at modernizing trade marketing by leveraging digital channels. The new offering is designed to help brands and retailers reach business buyers more efficiently online.
Fast-moving consumer goods (FMCG) brands are restructuring their advertising strategies to focus more on connected TV (CTV) and retail media. This shift reflects changing consumer viewing habits and the growing influence of retail…
McDonald’s is updating its retail media strategy, signaling a shift in how the fast-food giant leverages its customer touchpoints for advertising and partnerships. The company is exploring new ways to use its digital platforms and in-store…
McDonald's has developed its own retail media network, prompting discussion on why similar strategies could benefit other brands. The move showcases how non-traditional retailers are leveraging their customer data and digital platforms to…
7-Eleven Australia has launched a retail media network, allowing brands to advertise directly to shoppers through its stores and digital channels. This move enables the convenience retailer to monetize its customer data and offer targeted…
7-Eleven Australia has launched its first dedicated retail media network, allowing brands to advertise directly to shoppers through the convenience chain's digital and in-store channels. This move marks the company's entry into the growing…
7-Eleven has introduced a retail media platform aimed at fast-moving consumer goods (FMCG) brands in Australia. This move allows brands to advertise directly to shoppers using 7-Eleven's digital channels and in-store assets.
Rosenblatt has increased its price target for Amazon, expressing confidence that the rise of AI-powered shopping agents will not undermine Amazon's retail media business. The firm believes Amazon's advertising model remains robust despite…
This content provides an explanation of Amazon's pay-per-click (PPC) advertising options, including Sponsored Brands, Display, and TV Streaming Ads. It covers how these formats work within Amazon's advertising ecosystem and their roles in…
The commerce media sector is evolving, with retailers and brands leveraging new technologies and data to enhance advertising experiences. This next era is marked by deeper integration of media and commerce, enabling more targeted and…
Industry experts are emphasizing the significant growth opportunities at the intersection of retail media and connected TV (CTV), following the release of new adspend figures from IAB UK. The discussion centers on how these two channels…
The rapid expansion of retail media is creating new challenges for marketers, particularly around accurately measuring campaign effectiveness and managing advertising spend. As more brands invest in retail media networks, questions arise…
The rapid expansion of retail media, now valued at $200 billion, is creating new complexities for chief marketing officers. As brands invest more in retail media networks, CMOs are navigating evolving strategies, measurement hurdles, and…
Retail media spending in Italy is nearing the €1 billion mark, reflecting significant growth in this advertising sector. Globally, retail media is estimated to be worth around $200 billion, highlighting its expanding influence in digital…
The article discusses how the growth of retail media businesses depends not just on technology platforms, but also on building trust, fostering strong teams, and managing organizational change. It emphasizes that human factors and…
7-Eleven has launched its own retail media network, allowing brands to advertise directly to shoppers through the convenience store's digital and in-store channels. This move positions 7-Eleven alongside other major retailers leveraging…
7-Eleven Australia has introduced 'Anytime Media @ 7-Eleven', a retail media network focused on its convenience store footprint. This marks the first time an Australian convenience retailer has launched a dedicated platform for brands to…
Industry observers suggest that as the retail market becomes more diverse, there is potential for increased revenue from retail media channels. This diversification may open up new advertising opportunities for brands and retailers.
Retailers such as Best Buy and Wesfarmers are exploring ways to differentiate their retail media offerings. The focus is on identifying unique strengths or 'X Factors' that can set their advertising platforms apart in a competitive market.
David Jones' retail media network, Amplify, marks its third anniversary and is considering future strategies. The network has established itself as a player in retail media, leveraging its shopper data and in-store assets for advertisers.
As retail media networks mature, agencies are expected to play a larger role in guiding brands through new opportunities and challenges. Their expertise will be crucial in campaign planning, measurement, and integrating retail media with…
7-Eleven has introduced a retail media network spanning its 760-store network. This move allows brands to advertise directly to shoppers through digital channels within the convenience store chain.
7-Eleven has entered the retail media sector by introducing its own network, Anytime Media, under the leadership of Anthony Venuto. This move positions the convenience store chain to offer advertising opportunities directly to brands…
7-Eleven has launched its own retail media network focused on the convenience sector. This move allows brands to advertise directly to 7-Eleven shoppers using the company's digital and in-store channels.
7-Eleven has launched a retail media network, allowing brands to advertise directly to its customers through its digital platforms and stores. This move enables 7-Eleven to monetize its shopper data and offer targeted advertising…
Amazon Ads has introduced a new 4-step DVA+ campaign builder, currently available in a closed beta for US advertisers. The tool features invoice-only billing for sellers, vendors, and off-Amazon brands, with credit card payments expected…
Walmart's demand-side platform now offers advertisers the ability to run 3D mobile ad formats, enabled by creative partner Big Happy. The new service promises quick turnaround times for mobile and out-of-home 3D creatives, though details…
Adobe projects US online holiday spending will reach $275.1 billion, a 6.7% increase from last year. The forecast highlights a sharp rise in AI-driven retailer visits and notes that social media's share of revenue is growing much faster…
Retail media networks are increasingly adopting multi-touch attribution models to better track and measure the effectiveness of advertising across various consumer touchpoints. This shift aims to provide advertisers with a clearer…
Teads and Koddi have formed a global partnership to enhance retail media buying and selling, utilizing the OpenRTB protocol. This collaboration aims to streamline programmatic transactions and expand opportunities for retailers and…
Epsilon, part of Publicis, has introduced an updated version of its retail media platform. The new platform aims to provide advertisers with improved tools and capabilities for managing and optimizing retail media campaigns.
The article discusses how simply installing digital screens in stores does not guarantee a successful retail media network. It emphasizes the need for strategic content, data integration, and measurement to drive real advertising impact.
Teads' stock price rose sharply after announcing a new partnership with Koddi focused on retail media. The collaboration is expected to enhance Teads' offerings in the growing retail media sector.
Teads and Koddi have introduced a solution allowing brands to incorporate retail media ads into their larger advertising campaigns across the US and Europe. This integration aims to streamline campaign management and expand the reach of…
Teads and Koddi have entered into a global partnership aimed at enhancing programmatic access to retail media inventory. This collaboration is expected to streamline how advertisers buy and manage retail media campaigns across digital…
Omnicom Media has appointed Bec Penn as its new Head of Retail Media. This leadership change signals the agency's focus on expanding its retail media capabilities.
The value of advertising spend in the retail media sector is nearing one billion euros, indicating significant growth in this channel. This reflects increasing investment by brands in retail media platforms to reach consumers at the point…
The Iconic and Foxtel are collaborating to implement retail media solutions that go beyond traditional product categories. Their approach focuses on leveraging their platforms to offer advertising opportunities to brands not typically…