Morrisons Expands Retail Media Network to 1,700 Convenience Stores
· 23h ago · Originally reported by Mobility Plaza
UK supermarket chain Morrisons is extending its retail media network to cover its estate of 1,700 Morrisons Daily convenience stores. The move broadens the grocer's in-store and off-site advertising footprint beyond its larger supermarkets.
Why it matters
Retail media is one of the fastest-growing ad channels, and scaling to convenience formats gives brands many more local touchpoints to reach shoppers close to point of purchase.
Explain it like I’m new here
It's like a shop turning its shelves and small corner stores into mini billboards where brands can pay to catch your eye right when you're about to buy something.
Read the original at Mobility Plaza
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
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