Fluent doubles Q3 commerce media revenue, hits EBITDA break-even
· 14h ago · Originally reported by TradingView
Fluent reported that its Commerce Media Solutions segment doubled its revenue in the third quarter. The company also achieved adjusted EBITDA break-even for the period, marking a significant financial milestone.
Why it matters
This highlights the rapid growth and improving profitability of retail media networks, showing how performance-focused ad tech is becoming a sustainable business model.
Explain it like I’m new here
Fluent's shopping-ad business made twice as much money as before and finally stopped losing cash on its operations.
Read the original at TradingView
Terms in this story
Commerce media
Commerce media is advertising sold by any business with transaction or shopper data, such as retailers, delivery apps, travel sites, payment companies and banks, not only traditional retailers.
Adjusted EBITDA
Adjusted EBITDA is earnings before interest, taxes, depreciation and amortisation, further adjusted by the company to exclude items such as stock-based compensation and one-time costs; it is a non-GAAP measure.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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