Pinterest tests side-by-side product comparison and price-drop wishlists in US
· 15h ago · Originally reported by PPC Land
Pinterest is rolling out a limited iOS test in the US and Canada that lets users compare prices and reviews of similar products side by side. Wishlists will also flag price drops and restocks. It remains unclear how products are selected for comparison and whether ads will appear in the feature.
Why it matters
Comparison shopping tools move Pinterest closer to a full retail media surface, which could change how brands bid for placement and how product listings get ranked.
Explain it like I’m new here
It's like a shopping app that lines up two similar toys on a shelf so you can see which is cheaper and better reviewed before you buy.
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