Pinterest Expands Video and Display Inventory for Programmatic Buyers
· 5d ago · Originally reported by MediaPost
Pinterest has made its video and display ad inventory available to programmatic buyers. This move allows advertisers to purchase Pinterest ad placements through automated platforms rather than direct deals.
Why it matters
Opening up inventory to programmatic buying can increase advertiser access and efficiency, potentially boosting Pinterest's ad revenue and making it easier for brands to reach users at scale.
Explain it like I’m new here
It's like Pinterest is letting more people use a vending machine to buy ads instead of having to ask a store clerk every time.
Read the original at MediaPost
Terms in this story
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Ad slot (ad unit)
An ad slot (or ad unit) is a specific, defined place on a page, app screen or video stream where an ad can be shown, with its own size, format and rules.
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