Pinterest Opens Premium Inventory to Programmatic Buyers
· 5d ago · Originally reported by WebWire
Pinterest has made its premium ad inventory available for programmatic buyers, allowing advertisers to access high-intent audiences at scale. This move aims to streamline the buying process and expand reach for brands seeking to engage Pinterest users.
Why it matters
Opening premium inventory to programmatic channels gives advertisers more flexibility and efficiency, while helping Pinterest monetize its engaged user base more effectively.
Explain it like I’m new here
It's like letting more people buy the best seats at a concert through an easy online ticket system instead of only through special invites.
Terms in this story
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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