Pinterest Enables Programmatic Advertising Through Partnerships With Magnite and Google
· 3d ago · Originally reported by Campaign Asia
Pinterest has announced new partnerships with Magnite and Google to introduce programmatic advertising on its platform. This move allows advertisers to buy Pinterest ad inventory through automated, real-time bidding systems.
Why it matters
Programmatic advertising streamlines the ad buying process and can help Pinterest attract more advertisers by making its inventory more accessible and efficient to purchase.
Explain it like I’m new here
It's like Pinterest is opening its doors so more people can easily buy ads using smart vending machines instead of waiting in line.
Read the original at Campaign Asia
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Real-time bidding (RTB)
Real-time bidding (RTB) is an automated auction in which advertisers bid on a single ad impression in the fraction of a second while a web page, app or stream is loading.
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