Pinterest Makes Display and Video Inventory Available Programmatically via Magnite
· 6h ago · Originally reported by Adweek
Pinterest is now allowing programmatic ad buyers to access its display and video ad inventory through major demand-side platforms, including Amazon, Google, and Yahoo, with Magnite serving as the primary supply-side platform. This move expands Pinterest's reach to more advertisers using programmatic channels.
Why it matters
Opening up inventory to programmatic buying increases Pinterest's ad revenue potential and gives advertisers more flexibility and scale. It also signals Pinterest's commitment to integrating with the broader programmatic ecosystem.
Explain it like I’m new here
Pinterest is letting more companies buy its ads automatically, like opening more doors to its store for shoppers.
Terms in this story
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
DSP (demand-side platform)
A DSP (demand-side platform) is software that advertisers and agencies use to buy ad impressions automatically across many exchanges and publishers, deciding which impressions to bid on and how much.
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