Naver
South Korea's dominant search portal, selling search, display and shopping ads.
Seongnam, South Korea · founded 1999 · navercorp.com
035420 KRX
191200.00 KRW
-2500.00 (-1.29%)
Delayed · 2m ago · google
What Naver does
Naver is South Korea's leading search engine and web portal, with news, blogs, maps, webtoons and a large shopping platform. Search ads and shopping ads are its biggest money-makers.
It is a case study in a local champion holding off Google in its home market by owning the content, the commerce and the search box at once.
How it makes money
Search platform advertising, commerce fees and ads, plus fintech (Naver Pay), content (webtoons) and cloud.
Where it meets invalid traffic
Runs its own invalid-click filtering for search ads in the Korean market.
Products
- Naver Search Ads
- Naver Shopping
- Naver GFA (display ads)
- Naver Pay