Streaming Captures Nearly Half of US TV Ad Spend; Pinterest Inventory Joins Amazon and Google DSPs
· 1h ago · Originally reported by PPC Land
Streaming platforms accounted for 48.7% of US national TV ad spending in Q3, despite delivering just 21.9% of impressions, according to iSpot. Meanwhile, Pinterest has made its ad inventory available through Amazon and Google demand-side platforms (DSPs), expanding access for advertisers.
Why it matters
This highlights the growing dominance of streaming in TV ad budgets and Pinterest's move to broaden its reach by integrating with major programmatic buying platforms.
Explain it like I’m new here
It's like more people are paying to show ads on streaming TV, and now you can buy Pinterest ads in the same places you buy Amazon or Google ads.
Terms in this story
DSP (demand-side platform)
A DSP (demand-side platform) is software that advertisers and agencies use to buy ad impressions automatically across many exchanges and publishers, deciding which impressions to bid on and how much.
Impression
An impression is one instance of an ad being served and counted as displayed to a user; it is the basic unit that most online advertising is bought and sold by.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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