Pinterest Expands Programmatic Advertising via Magnite and Google Partnership
· 4h ago · Originally reported by Performance Marketing World
Pinterest is enhancing its programmatic advertising capabilities by partnering with Magnite and Google. This collaboration aims to streamline ad buying and improve access for advertisers seeking to reach Pinterest's audience through automated channels.
Why it matters
This move signals Pinterest's commitment to modernizing its ad offerings and making it easier for brands to buy ads efficiently, potentially increasing competition and innovation in the programmatic space.
Explain it like I’m new here
Pinterest is teaming up with big ad tech companies so advertisers can buy ads on Pinterest more easily and automatically, like using a vending machine instead of a store clerk.
Read the original at Performance Marketing World
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Go deeper
Related stories
Pinterest Makes Display and Video Inventory Available Programmatically via Magnite
Pinterest is now allowing programmatic ad buyers to access its display and video ad inventory through major demand-side platforms, including Amazon, Google, and Yahoo, with Magnite serving as the primary supply-side platform. This move…
Analyst Sees Opportunity for Magnite After Google AdTech Ruling
An analyst suggests that a recent legal decision involving Google's ad tech business could benefit Magnite, as the company's stock trends upward for another week. The ruling may create new opportunities in the digital advertising market…
Magnite Stock Rises Amid Optimism Over Google AdTech Remedies
Magnite's stock received a fair value increase as investors anticipate positive outcomes from potential remedies Google may implement in the ad tech sector. The optimism is linked to expectations that changes in Google's ad tech business…
Magnite Price Target Raised as Google Ad-Tech Shift Creates Growth Opportunity
Magnite (MGNI) stock is on track for another month of gains after analysts raised their price targets. The bullish outlook ties to Google's ongoing changes to its ad-technology stack, which are seen as creating new opportunities for…
Magnite Stock Rises as Google Ad-Tech Changes Lead to Price Target Increase
Magnite's stock is set for another month of gains following a boost in its price target. The positive outlook is linked to recent changes in Google's advertising technology, which are expected to create new growth opportunities for Magnite.