Pinterest Expands Ad Sales via Amazon and Google DSPs in Select Regions
· 2h ago · Originally reported by PPC Land
Pinterest now allows enterprise advertisers to buy its video and display ad inventory through Amazon and Google demand-side platforms (DSPs) in three regions outside Europe. Magnite serves as Pinterest's primary supply partner for these programmatic deals. Details on pricing, deal structures, and a European launch date have not been disclosed.
Why it matters
This move gives advertisers more flexibility and reach by letting them access Pinterest's audience through major DSPs, streamlining cross-platform campaigns. It also signals Pinterest's growing integration with the broader programmatic ecosystem.
Explain it like I’m new here
It's like letting more big stores sell your products, so more people can buy them in different places.
Terms in this story
DSP (demand-side platform)
A DSP (demand-side platform) is software that advertisers and agencies use to buy ad impressions automatically across many exchanges and publishers, deciding which impressions to bid on and how much.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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