Pinterest Opens Programmatic Ad Inventory Access via Magnite Partnership
· 4d ago · Originally reported by ADWEEK
Pinterest is making its ad inventory available to programmatic buyers for the first time, partnering with Magnite as its primary supply-side platform. This move allows advertisers to purchase Pinterest ad space through automated, real-time bidding.
Why it matters
This is significant because it expands Pinterest's monetization options and gives advertisers more flexibility and efficiency in reaching Pinterest's audience using programmatic tools.
Explain it like I’m new here
It's like Pinterest is letting more people buy ads using a vending machine instead of only through a cashier.
Terms in this story
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
SSP (supply-side platform)
An SSP (supply-side platform) is software that publishers use to sell their ad inventory automatically to many buyers, running auctions and managing prices, deals and quality controls.
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