Pinterest Expands Programmatic Advertising Through Magnite Partnership
· 2h ago · Originally reported by ContentGrip
Pinterest is broadening its programmatic advertising capabilities by partnering with Magnite. This move allows advertisers to access Pinterest's inventory through Magnite's platform, streamlining the process of buying ads programmatically.
Why it matters
This partnership increases the reach and efficiency of programmatic ad buying on Pinterest, making it easier for brands to target audiences at scale.
Explain it like I’m new here
It's like making it easier for companies to buy billboard space on Pinterest using a big online vending machine.
Read the original at ContentGrip
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Go deeper
Related stories
Pinterest Expands Ad Sales via Amazon and Google DSPs in Select Regions
Pinterest now allows enterprise advertisers to buy its video and display ad inventory through Amazon and Google demand-side platforms (DSPs) in three regions outside Europe. Magnite serves as Pinterest's primary supply partner for these…
Pinterest Expands Programmatic Advertising via Magnite and Google Partnership
Pinterest is enhancing its programmatic advertising capabilities by partnering with Magnite and Google. This collaboration aims to streamline ad buying and improve access for advertisers seeking to reach Pinterest's audience through…
Pinterest Makes Display and Video Inventory Available Programmatically via Magnite
Pinterest is now allowing programmatic ad buyers to access its display and video ad inventory through major demand-side platforms, including Amazon, Google, and Yahoo, with Magnite serving as the primary supply-side platform. This move…
Pinterest Expands Programmatic Deal Options for Advertisers
Pinterest is broadening its programmatic advertising offerings, giving advertisers more ways to access its inventory. This move is designed to make it easier for brands to buy ads on Pinterest through automated, data-driven channels.
Pinterest Expands Programmatic Deal Access for Enterprise Advertisers
Pinterest has announced that it is now allowing enterprise-level advertisers to access programmatic deals on its platform. This move is aimed at making it easier for large brands to buy ads using automated systems, streamlining the process…
Pinterest Expands Programmatic Ad Buying to North, South America and APAC
Pinterest is broadening its programmatic advertising capabilities, making ad inventory available for automated buying across North and South America as well as the Asia-Pacific region. This move allows advertisers in these markets to…