Pinterest Expands Programmatic Deal Options for Advertisers
· 4h ago · Originally reported by Affiverse
Pinterest is broadening its programmatic advertising offerings, giving advertisers more ways to access its inventory. This move is designed to make it easier for brands to buy ads on Pinterest through automated, data-driven channels.
Why it matters
Expanding programmatic access allows more advertisers to efficiently reach Pinterest's audience, potentially increasing competition and ad spend on the platform.
Explain it like I’m new here
It's like opening more doors for businesses to easily put their ads on Pinterest using smart computers.
Read the original at Affiverse
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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