Pinterest Expands Programmatic Access to Display and Video Ad Inventory in Select Markets
· 2h ago · Originally reported by BMI
Pinterest has made its display and video ad inventory available to programmatic buyers in certain regions. This move allows advertisers to purchase Pinterest ads through automated platforms, potentially increasing reach and efficiency.
Why it matters
Opening up inventory to programmatic buying can help Pinterest attract more advertisers and boost ad revenue, while giving brands more flexibility and targeting options.
Explain it like I’m new here
It's like letting more people use a vending machine to buy snacks, instead of only letting them buy from a cashier.
Terms in this story
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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