Pinterest Expands Programmatic Access to Display and Video Ad Inventory
· 4h ago · Originally reported by B&T
Pinterest is increasing programmatic buying options by making its display and video ad inventory available to more advertisers. This move allows brands and agencies to purchase Pinterest ads through automated platforms, potentially increasing reach and efficiency.
Why it matters
Expanding programmatic access makes it easier for advertisers to buy Pinterest ads at scale, which could boost competition and innovation in social media advertising.
Explain it like I’m new here
It's like Pinterest opening more checkout lanes so advertisers can buy ads faster and more easily.
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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