Pinterest Rolls Out Programmatic Buying Solution for Media Buyers
· 3h ago · Originally reported by Marketing Dive
Pinterest is expanding its pitch to media buyers with a new programmatic solution that lets advertisers purchase its inventory through automated channels. The move brings the platform closer to how brands and agencies typically plan and buy digital media at scale.
Why it matters
Programmatic access makes it easier for large advertisers to include Pinterest in standard media plans rather than buying it separately, potentially growing the platform's share of ad budgets.
Explain it like I’m new here
It's like a store that used to only sell items at a special counter now letting shoppers add them to their regular online cart alongside everything else.
Read the original at Marketing Dive
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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