Pinterest Reports 36% of Ad Impact Occurs After Eight Weeks of Campaigns
· 2h ago · Originally reported by PPC Land
Pinterest has shared that over a third of its advertising impact is realized after a campaign has been running for eight weeks. This insight is particularly relevant for brands planning holiday campaigns, as it suggests longer durations may yield better results.
Why it matters
Understanding when ads are most effective helps advertisers plan campaign timing and budgets, especially around key shopping periods like Black Friday.
Explain it like I’m new here
It's like planting seeds—sometimes you have to wait a while before you see most of the flowers bloom.
Terms in this story
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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