Pinterest Enters Connected TV Advertising Through Partnership With tvScientific
· 2d ago · Originally reported by Pluang
Pinterest is expanding its advertising reach by partnering with tvScientific to offer ads on Connected TV (CTV) platforms. This move allows Pinterest advertisers to access audiences watching streaming TV, broadening their campaign options beyond traditional digital formats.
Why it matters
This matters because it signals Pinterest's entry into the fast-growing CTV ad market, giving brands new ways to reach consumers and reflecting the ongoing convergence of social media and streaming TV advertising.
Explain it like I’m new here
It's like Pinterest putting its ads on your smart TV, not just your phone or computer, so more people can see them while watching shows.
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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