Pinterest Integrates Audience Data With CTV Advertising via tvScientific
· 3d ago · Originally reported by MediaPost
Pinterest is enabling its audience data to be used in connected TV (CTV) campaigns through a partnership with tvScientific. This move allows advertisers to target Pinterest users on CTV platforms, expanding cross-channel marketing opportunities.
Why it matters
Bringing Pinterest's audience data to CTV helps advertisers reach users across more screens and improves targeting precision, reflecting the growing convergence of social and TV advertising.
Explain it like I’m new here
It's like using your favorite store's customer list to show ads on TV, not just in the store.
Read the original at MediaPost
Terms in this story
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Go deeper
Related stories
Comcast Advertising Study Highlights TV and Streaming's Impact on Ad Performance
Comcast Advertising has published its Multiscreen Performance Report, analyzing how TV and streaming campaigns influence consumer attention, reach, and actions. The research suggests that combining TV and streaming can double incremental…
GVTLabs Introduces AskGVT Tool for Enhanced Video Search Capabilities
GVTLabs has launched AskGVT, a new tool designed to make video content more searchable and accessible. The solution aims to help users quickly find specific moments or information within long-form videos or extensive video libraries.
Jamloop Introduces Verified Supply for Enhanced Transparency in CTV Advertising
Jamloop has launched Verified Supply™, a new solution aimed at increasing transparency and accountability in connected TV (CTV) advertising. The offering is designed to help advertisers better understand and trust the sources of their CTV…
Slovenian Broadcaster Uses Synamedia to Deliver Local Ads on International Channels
A Slovenian broadcaster has adopted Synamedia's Iris platform to swap out international ad slots with ads sold specifically for Slovenian viewers. This regionalization technology enables more targeted advertising on channels that reach…
Comcast Study Finds Multiscreen TV Ad Campaigns Boost Incremental ROAS
Comcast Advertising reports that running TV ad campaigns across multiple screens leads to a doubling of incremental return on ad spend and increased website visits. The findings highlight the effectiveness of multiscreen strategies for…
Connected TV Audience in Italy Reaches 35.4 Million, Research Finds
New research indicates that connected TV (CTV) now reaches 35.4 million people in Italy. This milestone highlights the growing adoption of internet-enabled television platforms among Italian viewers.